The Yellowhammer office is a freewheeling, creative environment, but like any workplace, we have rules that need to be gently reinforced and announcements that need to be posted.

Passive-aggressive signage has evolved into an artistic medium inside of our office. Some choice examples can be found below.

Outside of restroom #1:

Exit door of restroom #2:

On the refrigerator: 

Beside the television:

In the break-room:

The annual AppNexus Summit will be taking place next Wednesday in San Francisco and will feature product announcements, new exchange innovations, and industry speakers (including Yellowhammer co-founder Hagan Major).

Hagan will be taking the stage with AppNexus’s Director of Product Management, Dave Himrod, to discuss RTB optimization for campaigns and placements. He requests that Yellowhammer well-wishers and his “fans” (read: family members) show up to laugh loudly at his jokes and riot in the streets immediately following his presentation. Please, no autograph requests.

If you can’t make the summit in person, the live video will be streamed on the AppNexus website.

The speaker listing and a mugshot of Hagan can be found here: http://summit.appnexus.com/speakers

By Tyler J.

So this is what goes on in the back of the room during all-hands company meetings…

We have not been blogging much lately, but we’ve been keeping busy generating content for outside publications. Below are some of the most recent Yellowhammer press mentions.

Ryan Hubbard was featured in Mapping Where the Tech Titans Call Home in NYC (Real Estate Weekly)

Hub was also quoted in a press release by VoltDB Yellowhammer Selects VoltDB for New Advertising Platform (Yahoo Finance)

Hagan Major was cited for his hatred of a ridiculous viral marketing fad in the article Harlem Shake Still Draws Some Marketers (Clickz)

Jared Christopherson offered phone advice in an article about the Most Essential Office Technology (MSN Business)

Speaking of Jared, he also offered advice about effective ways to hire tech talent in 15 Ideas for Testing Your New Hires Before You Commit (Huffington Post)

And finally, a Yellowhammer ad for One Kings Lane was featured in an episode of the new Comedy Central show Nathan For You.

By Tyler J.

Senior AdOps exec Alex Blazer’s birthday went completely overlooked yesterday. While we usually throw a nice party for birthdays, someone overlooked Alex’s.

By the time 3pm rolled around, he realized that the surprise pizza party he was anticipating was never going to happen - he proceeded to order himself a large pie with everything on it and sat at his desk stuffing his face, listening to Mad World by Gary Jules. http://www.youtube.com/watch?v=4N3N1MlvVc4

It’s well known that the members of team YH are ridiculously good looking, but did you know that a handful of us have spot-on celebrity look-alikes?

Here are just a few of them:

Tyler Johnson - Ron Weasley, Harry Potter

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Jeremy Elbaum - Steve Harwell, Smashmouth

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Ryan Hubbard’s Mad Hatter - Johnny Depp’s Mad Hatter

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Ben Wilson - Jeff Bezos, Amazon CEO

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Austin Cornelio - Pop Stars Evan and Jaron

Forgetting the holiday spirit, the neighborhood board has officially rejected our proposal for a beautiful sign above our office entrance:

As you can see, it would have been unobtrusive and pleasing to look at, but the board apparently thought otherwise. Our emissary that was sent for approval was told that opposition to our bird sign was the first thing the board agreed on unanimously since 1983.

Apparently, though, it’s okay for our neighbors to have eye-sores like these tattered old remnants. We’re not naming names (nevermind, we are), but Elisha Framed Pictures and tattered sign company that looks like a garage, you should be ashamed of yourselves.

For shame.

The Crain’s list is out, and YellowHammer was the 18th best place to work in New York City. Our condolences go out to the 2,095,266 businesses that we beat out. Metlife, we’re looking at you.

http://www.crainsnewyork.com/gallery/20121202/FEATURES/120209870/33

Great interview in the Huffington Post with Jared Christopherson… We’ll take it.

Blog post: Set it and Forget it Optimization

Also check out the YellowHammer optimization case study